《如何成为摄影师》(Lynda.com Secrets To Selling and Publishing Photography Training)[Bin]

简介: 中文名: 如何成为摄影师英文名: Lynda.com Secrets To Selling and Publishing Photography Training资源格式: 光盘镜像地区: 美国对白语言: 英语简介:
转自TLF
语言：英语
主页： http://movielibrary.lynda.com/html/modPage.asp?ID=270
具有30年工作经验的专业摄影师 Scott Bourne 传授其久经考验的成功理论，从初学者如何进步到一个成功的摄影师。在这个教程中，Scott 解释了如何在这个领域中获得成功，包括如何作为一个自由职业者，设定现实的目标，寻找客户，如何发表，与代理商共同发展。
代码Table of contents
Introduction
Welcome 0 24 2.3 MB
1. Getting Started
Making a commitment to marketing 1 12 5.9 MB
Setting goals 8 51 8.5 MB
Promoting yourself aggressively 9 28 8.3 MB
Staying organized 7 27 11.1 MB
Monitoring your competition 1 03 5.1 MB
Being everywhere 11 51 10.5 MB
2. Developing a Professional Identity
Branding yourself 1 25 7.2 MB
Working with designers 4 23 3.5 MB
Getting a business license 1 23 7 MB
Creating a resume 6 03 10.8 MB
Getting a business line 2 11 11.4 MB
Phone etiquette 1 22 6.9 MB
Creating effective self-promotion materials 2 46 2.2 MB
Developing a yellow pages ad 4 59 4.9 MB
3. Making Your Work Visible
Showing your work 1 59 10.3 MB
Creating a leave behind 4 06 3.4 MB
Attending portfolio review events 5 21 4.2 MB
Entering photo contests 4 37 3.6 MB
Editing effectively 9 10 12.7 MB
4. Advertising Your Work
Understanding why advertising is important 1 30 7.8 MB
Knowing what compels customers to buy 7 28 6.4 MB
Developing a clear message for your advertising materials 11 04 8.9 MB
5. Being a Publicity Hound
Creating and sending press kits 10 30 9.3 MB
Assembling your press kit 2 41 11.5 MB
6. Developing and Maintaining a Customer Base
Knowing what is salable 6 56 5.8 MB
Creating mailing lists 8 45 8.6 MB
Getting customers 1 19 6.9 MB
Finding new clients and customers 5 01 4.2 MB
Giving great customer service 1 55 9.8 MB
Providing a guarantee 3 56 3.1 MB
Sending thank-you notes 4 06 4.1 MB
Using testimonials 2 56 2.4 MB
Getting repeat business 1 30 7.9 MB
7. Knowing Your Customers
Knowing your customers 0 14 1.2 MB
The patron 1 05 5.6 MB
The collector 0 45 3.8 MB
The casual art buyer 58 05 0 MB
The decorator 1 17 6.4 MB
8. Exhibiting Your Work
Developing an online portfolio 16 22 29.5 MB
Exhibiting in galleries 12 06 10.1 MB
Presenting your work to sell 6 11 5 MB
Exhibiting at arts and crafts fairs 7 52 6.2 MB
Selling on consignment 4 45 4.1 MB
Hosting a studio open house 1 06 5.8 MB
Selling on eBay 6 35 13.6 MB
Selling with an online photo service 6 00 10.5 MB
Taking up wedding photography 4 07 3.6 MB
Researching alternative markets 1 38 8.5 MB
9. Pricing Your Work for Profitability
Pricing essentials 1 23 7.1 MB
Developing a pricing strategy 6 32 5.4 MB
Calculating profitable day rates 6 22 5.5 MB
Developing an incentive strategy 3 52 4.6 MB
Making a sales pitch with integrity 0 57 4.9 MB
Dealing with objections 1 49 10 MB
Negotiating effectively 6 09 5.6 MB
Closing the deal 1 42 9.1 MB
Getting paid 8 10 7.1 MB
10. Getting Published
Understanding the editorial submission process 0 55 4.9 MB
Writing effective query letters 6 11 10.4 MB
Following up 1 10 6 MB
Creating a niche for yourself 3 26 3.1 MB
Knowing what to publish 1 43 1.7 MB
Publishing a book 5 36 5 MB
Publishing in magazines 4 41 4.1 MB
Writing to shoot 5 02 4.2 MB
11. Looking at Alternatives to Traditional Publishing
Publishing in local newspapers 1 26 7.8 MB
Publishing in trade publications and with small presses 2 56 3 MB
Selling your work to catalogs 4 09 3.7 MB
Creating an e-book 6 26 8.3 MB
Submitting work to greeting card and calendar companies 5 54 5.8 MB
Submitting work to poster companies 3 06 2.6 MB
Working with local business 1 20 6.7 MB
Self publishing 4 34 3.8 MB
Restoring and retouching photographs 2 30 2.2 MB
Establishing yourself as a public speaker 1 24 7 MB
12. Publishing with Stock Photography Agencies
Making money with stock photography 6 38 12.6 MB
Selling photography with stock agencies 10 39 9.1 MB
13. Hiring an Agent
Hiring an agent 1 19 6.7 MB
14. Understanding Copyright Law and Licensing
License, don t sell 0 54 4.6 MB
Understanding copyright law 7 24 14.1 MB
15. Conclusion
Goodbye 0 30 2.6 MB